Central East European legal launch
A brand new website for a Central East European spin-off for the UK’s leading law firm required web copywriting under pressure.
Linklaters, the UK’s largest legal firm and one of the world’s big five, decided to spin-off their Central Eastern Europe practice. Deadlines were all important. At the briefing in Prague, we were told they needed a fully functioning website and new corporate brochure for the new entity in just six weeks. A new entity that did not yet have a name or identity.
Whilst FutureBrand took care of the ID, we worked in parallel with web geniuses Liquid Light to capture the essence of the new firm and to present all of their complex practice areas. Our web copywriting brief included producing over 30 case studies. It all came together beautifully in time for launch at the Prague Opera House.