Archive

Google Wave - how exciting is this?

SEO - Is it always a compromise? In a word: yes. The thing about SEO copy (search engine optimised copy) is that it has to include the terms that your audience is searching on. Sadly, that doesn’t always sit comfortably with what...

Focussing your ad copy

Today we’ve launched a contest between an experienced copywriter, Ant, and an established adwords expert, Dave, to see whose adwords ads can pull the best response.

And the client? This antwords copywriting site. We’ll be running...

Has anyone else discovered the absolute joy of the vertical mouse?

As a copywriter, I produce a lot of words. When the schedule is really heavy, I sometimes get pains in my...

Warren Buffet, that elder statesman of the investment world has been credited with saying: “You only learn who’s swimming naked when the tide goes out.” Nice.

The BBC has some pretty crumby credit crunch jokes here, if you have an...

Leave the man alone. It’s one of the world’s most iconic statements. Perhaps Neil Armstrong did mean to say “One giant leap for a man, one giant leap for mankind,” but what he actually said is probably one of the most elegant,...

Tone of voice - how to find yours

How do you get the best out of a copywriter? Often it comes back to the brief. Here's our top 10 of what makes a decent brief.