Making a pitch in Australian daytime TV

DRTV. Written and produced us.

This series of 60-second direct response ads was designed to elicit donations directly from a TV audience. A bit back to front this, but we had to create these ads around existing Save the Children footage.

This is one of a series of three. Used all over the world, they were particularly successful in Australia.

Just a few dollars could give a child a new future. Use your change to change a life.

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