Tempting rewards

American Express Cardmembers earn reward points. Our job, working with a mega creative agency in Brighton, is to tempt Cardmembers to redeem their points against partner products and services.

Using integrated campaigns across magazines, emails and banner ads, we’ve taken the copy perspective from descriptive catalogue style to something more provocative, witty and fun. Instead of ‘Luxury hampers for perfect summer days’, we run a picture of a dog nicking the family picnic with a headline ‘Don’t you just love it when the family gets stuck into a picnic?’

Even the Queen's speech sparkles in high definition.

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