Why locate your store in Livingstone?
How can you bring a potential retail development in Livingstone, Scotland to life? Cue film script, and action!
It’s amazing what you learn in the course of a copywriting week. In this case, we found out who founded Livingstone and why, the current population stats, what they buy, how far they’re prepared to travel for it and why a giant new shopping centre is exactly what they need.
We then put that into a film script with suggested visual references that the production guys could use as a basis for a shooting script. The end result was an online film and DVD used to entice shopkeepers into the new Land Securities development.