Why locate your store in Livingstone?

How can you bring a potential retail development in Livingstone, Scotland to life? Cue film script, and action!

It’s amazing what you learn in the course of a copywriting week. In this case, we found out who founded Livingstone and why, the current population stats, what they buy, how far they’re prepared to travel for it and why a giant new shopping centre is exactly what they need.

We then put that into a film script with suggested visual references that the production guys could use as a basis for a shooting script. The end result was an online film and DVD used to entice shopkeepers into the new Land Securities development.

Livingstone is an undeniable modern success and benefits from the youngest population in Scotland.

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