Online copywriting for financial services
A fresh start for this online mortgage broker.
Charcol, the UK’s leading online mortgage broker underwent a major overhaul and we were tasked with all the online copywriting. We sat between lead agency Liquid Light, SEO gurus iCrossing and the client. Our job was to create SEO-rich online copywriting for the entire site, while meeting business objectives and design criteria.
Starting from the strapline, we worked our way through positioning statements, home page, primary nav and down to the far corners of the new website.
It’s been successful. As well as winning numerous awards, traffic volumes and commercial objectives were all exceeded.