Thorough, engaged and highly experienced

Al has been creative copywriting for antwords since 2004. One of her greatest strengths is her ability to make complex information easy to digest. She has a great deal of experience in health care and charities.

Al believes truly creative copywriting results in content that is genuinely relevant to what the reader feels, needs and wants. She is completely versatile and over the years has worked across a broad selection of clients, from airlines and insurance companies to health trusts and charities.

Outside of creative copywriting for antwords, Al applies her skills in other areas. She has recently completed her first novel and teaches creative writing courses. She has two lovely dogs, Elfie and Tommy.

Photo of Al

Great copywriting moves
people to think, do or feel
something. I like that.