Direct mail copywriting
Direct response copywriting – print, eDMs
Our direct mail copywriting recently helped to achieve a 35% response on a campaign for a financial services client. Yes it targeted existing customers with a compelling offer, but still – 35%!
We like to produce really rough first visuals to explore the options, push the formats, create reveals and play with messages. If you want killer direct mail, copywriting has to be honed so that every word drives the response. We understand strategy too, so we can help you to think about segmentation, measuring results, and how to learn and improve on each campaign.
If you’re after direct response – copywriting has a vital part to play.
Let’s talk about your campaign: +44 (0)1273 739477