Ever since I ran an ad agency, I've had the dream of a 24/7 copywriting service, with a collaborative partner down under, working while we sleep.
Spending this Christmas and New Year in Oz, it doesn’t take much to see why it’s hard to get right. TV and radio ads featuring the owner barking “BUY ONE” is not really our style.
I was able to find a UK copywriter who now lives in Sydney, which brings me one step closer to the 24- hour copywriting agency. Can't wait too see if we can make it work.