All-nighters while you sleep
There are never enough hours in the day. But there might be a clever way to bolt-on another eight hours without too much pain.
When I ran an Ad agency, we always had the idea that we would start an Australian office so that the designers could work while while we were asleep.
Using the wonders of LinkedIn, I've just begun to look for a copywriter in Australia who might fit with our kind of work. Imagine, briefing in at the end of the day and waking up to a whole bunch of new concepts. Will it work? One way to find out...