Branding copy

27 January 2011

MyTrainingManager is a new training company set up to provide affordable training advice, assessment and general HR management expertise to small and medium sized enterprises (SMEs) in the south-east of England.

antwords worked with the creative team at Fruit Design from the outset, developing various branding copy routes and helping to develop the overall positioning. Ant accompanied Fruit’s Managing Director on the client presentation, where the client immediately embraced a bold graphic approach.

Speed (as always) was of the essence. Fruit had less than four weeks from the presentation to firm up the overall corporate ID and create a suite of collateral including a website, sales brochure, direct mail and email campaign, as well as basic stationery and business cards.

With the whole package delivered on time and on budget, MyTrainingManager was able to start the New Year with a confident sales push from a team of experienced consultants, and is already enjoying a successful start.


Categories: Direct marketing, Brochures, Web & e