Content marketing is here to stay
A new survey brought to our attention by those lovely people at LinkedIn has confirmed that B2B marketing strategies are moving away from the old traditional marketing tactics and towards content marketing.
In a survey of 400 US based businesses, 82% said that they now employ a content marketing strategy. What do they mean by content marketing? Blogs, case studies, videos, white papers. In short, all the things we do. Horray!