Copywriting in Australian?

20 October 2011

We're working on an international website where many of the senior people are based in Sydney, Australia. Interviews are scheduled for late in our evening, 9.30pm or 10.30pm.

I've stuck a post-it note on my computer. Why? To remember the key questions? To make sure I get the right names at the right time? No. It says: "DO NOT START USING A FAKE AUSTRALIAN ACCENT!"

What is it about mimicry, and particular with Australian accents? According to leading psychologists it's an act of empathy, but I'm not sure the CEO of a multi-million dollar business will see it like that.

One thing I'm confident about. My copywriting will be in international business English. No worries.


Categories: General ruminations, Web & e