Writing for Centrepoint
antwords has been appointed by Centrepoint, the homeless charity, to copywrite dms for committed donors.
The first project is a pack with multiple audience variants designed to minimise attrition and raise funds for a new appeal.
Ant visited one of Centrepoint's hostels in London to get a proper understanding of how the charity operates, before beginning the work. "We love working on charity projects," Ant said. "We've been working internationally with Save the Children for over six years now. We always enjoy copywriting about real lives and playing our part in something so worthwhile."