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Strategy

PIC: THANKS TO 
Charlie Clarke

Bringing it all together

Sometimes you need an objective view to plot the way forward. As an Institute of Marketing qualified, ex-ad agency boss – and a partner in two digital start-ups – I can help you get there.

Branding and positioning

From marketing playbooks for global brands to positioning for your start-up/small business, I can hone your brand story and help you present it to the world.
Example of branding and positioning

Content strategies

How can you stay topical, relevant and fresh? I can plan content around your audiences, datelines or events and deliver it across multiple channels.
Example of content strategies

Opinion-leader content

Interviewing your people/customers, analysing your data or carrying out desk research, I can create White Papers, Technical Papers, and opinion-leader articles, with spin-offs for your digital channels.
Example of opinion-leader content

Social campaigns

I can help you to plan your digital and social strategies to keep the conversation going. Movies, polls and quizzes, stats and infographics, opinions and announcements, what do you need?
Examples of Social Campaigns

Augmented Reality and apps

I can work with you to plan your A/R experience or app, working through the user-experience, user-interactions and content creation.
Examples of augmented reality apps

kindwords

We have worked with Ant for over ten years. He is our go-to expert for all our marketing needs. Ant's knowledge of our niche industry is second to none. Everything is always delivered on time and on budget and it continues to be an absolute pleasure working with him.
Alan Thompson, Director, Bellwood Prestbury
We call Ant in when we need great copy and strategic thinking. His creative ability and decades of marketing experience are a massive asset. Ant brings positive energy, huge knowledge and fantastic copy skills to every project.
Mike Blatch, Managing Director, Oyster Design
Ant was really useful in helping us to position our new business and develop content for the website. He’s great at getting things out of my head and into a format clients can relate to.
Adam Gibson, Chief Instigator, 17 Oranges

wisewords

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There’s nothing I like more than to create content by interviewing people. And over the last 20 years that’s taken me to some interesting places. Here are just three that stick out.
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Arrow
When I work with start-ups, small businesses, or on new products and services for established brands, I often employ a messaging pyramid approach to help focus minds on how to consistently communicate with the world.
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Arrow
You know how it is. We’re busy. We’re all inundated with digital inputs. Our attention spans are apparently shorter than the average goldfish, and dwindling by the hour.
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