Why Less is Mo...
You know how it is. We’re busy. We’re all inundated with digital inputs. Our attention spans are apparently shorter than the average goldfish, and dwindling by the hour.
You know how it is. We’re busy. We’re all inundated with digital inputs. Our attention spans are apparently shorter than the average goldfish, and dwindling by the hour. Many of the digital platforms we work in have character limits for headlines, posts, captions and hashtags.
So what’s the answer?
Less is more. Keep it short.
#LessIsMore #antwords
Ant’s Brand Positioning Pyramid
When I work with start-ups, small businesses, or on new products and services for established brands, I often employ a messaging pyramid approach to help focus minds on how to consistently communicate with the world.
The Kidnap Negotiator, the Greenpeace Captain and the Girl in the Hut.
There’s nothing I like more than to create content by interviewing people. And over the last 20 years that’s taken me to some interesting places. Here are just three that stick out.
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