The Kidnap Negotiator, the Greenpeace Captain and the Girl in the Hut.
There’s nothing I like more than to create content by interviewing people. And over the last 20 years that’s taken me to some interesting places. Here are just three that stick out.
Ant’s Brand Positioning Pyramid
When I work with start-ups, small businesses, or on new products and services for established brands, I often employ a messaging pyramid approach to help focus minds on how to consistently communicate with the world.